I'm a Senior PM specialising in product data, search, and AdTech - with a portfolio of building and shipping mobile games independently. I love taking products from idea to App Store, applying the same rigour I bring to my daily product work: user research, experimentation, data-informed iteration, and a core focus on the end experience.
An arcade word game built as an experiment in AI-assisted product development, shipping a fully functioning product using LLMs throughout the entire development cycle, from concept to App Store.
A mobile puzzle game independently designed, built, and launched in 6 months. Worked with professional graphic and sound designers to synchronise work and define a vision of the final experience.
A hypercasual game with a goal of understanding and leveraging game polish and marketing to gain visibility.
My initial leap into independent gamedev, used as a working project and personal challenge to learn Unity development.
Lessons from solo projects, from idea to publishing
Users know what they want better than you, so take feedback seriously but weigh it up against feasibility and timelines.
Chart topping apps are not there by accident, but are a result of behind the scenes retention, LTV, and engagement. Learning to track these metrics early and iterate is crucial.
It doesn't matter if your product is perfect if no-one will hear about it. I've learned to think about marketing angles from the very conception of the project to maximise coverage and featuring opportunities.
Idea to published app in 6 months really forces me to evaluate scope and prioritise the backlog, which has helped shape my instinct for criticality and feasibility of features.
10 satisfied users are better than 100 who uninstall the next day, and users recognise features made with purpose.
Building Dropletts with LLMs gave me first-hand insight into where AI genuinely accelerates delivery and where it falls short — increasingly relevant to every product team.
Senior PM in retail, ecommerce, and AdTech
